Setanta 'Slam Dunks' Basketball Deal
with the British Basketball League
03.03.2008 - BBL
The British Basketball League (BBL) and Setanta Sports, in partnership with PA Sport, have announced an exclusive deal for the remainder of the 2008
BBL season. BBL games for the 2008 season will be broadcast each week exclusively live on Setanta Sports, commencing with the BBL Trophy Final
between the Guildford Heat and Newcastle Eagles this Sunday, March 2, 2008.
After Sunday’s game, the new deal means Setanta’s subscribers will be able to see a live BBL Championship game every Wednesday evening at 7.30pm on Setanta Sports 2 for the remainder of the regular season. Live coverage of the post-season playoffs will include a selected BBL Championship Playoff quarter-final, and the BBL Championship Playoff Final on Sunday 4th May 2008.
Trevor East, Director of Sport at Setanta Sports, said: “Our exclusive deal with the BBL adds yet more value to our sports pack offering. This is an incredibly exciting season and we are
delighted to be screening the concluding games live for British basketball fans.”
The BBL Chairman, Paul Blake, comments, “On behalf of the BBL, I would like to express our delight at having agreed a new television deal with Setanta Sports, and to have driven this deal in tandem with PA Sport.
“Setanta Sports is a highly reputable sports channel and this partnership is a huge boost for British basketball. Furthermore, we believe that we have a great deal to offer Setanta Sports in terms of the high-quality viewing that such a fast and exciting sport delivers. With the growing interest in basketball in the UK, we are confident that we can enhance Setanta’s admirable portfolio of sports coverage.
“This fantastic opportunity to showcase British basketball only adds to the excitement around the run-in to one of the closest BBL seasons I can remember.”

The schedule for the remainder of the season is as follows:
-Wed 12th Mar Newcastle v Sheffield 7.30pm Newcastle Arena
-Wed 19th Mar Everton v Cheshire 7.30pm Liverpool Arena
-Wed 26th Mar Scottish R v Milton K 7.30pm Braehead Arena
-Wed 2nd Apr Sheffield v Leicester 7.30pm EIS, Sheffield
-Wed 9th Apr Guildford v Worcester 7.30pm Guildford Spectrum
-Wed 16th Apr Plymouth v Milton K 7.30pm Plymouth Pavilions
-Wed 23rd Apr BBL Playoff Q-F 7.30pm TBC
-Sun 4th May BBL Playoff Final 5.00pm NIA, Birmingham
Setanta Sports is available for £9.99 a month to satellite viewers, via a Freeview box or an iDTV viewing card adaptor (CAM) and on BT Vision and Tiscali. Virgin Media XL pack subscribers can see Setanta for no additional charge, whilst M and L pack subscribers can add the Setanta Sports Pack for just £9.99 per month.
For information on how to subscribe, go to: www.setanta.com or call 08712 10 20 30. Virgin Media, BT Vision and Tiscali customers should contact their operator.